Google’s New Dayparting Feature
Firstly sorry for the lack of posts guys - I’ve been MEGA busy this month with numerous projects!
So lets chat about Google’s new much requested feature that is now available to Adwords customers.
Googles Day Parting feature basically allows advertisers to switch their adwords advertising on or off at certain times of the day, so for example you could have your adwords ads displayed from 9am - 7pm and then switch it off late in the evening when perhaps less people will be in a buying mood.
This feature requires a lot of experimenting and a great knowledge of your particular business - if your not careful you could end up missing loads of buyers by switching it off at a certain time of day.
Another feature of this system is that you can just reduce your bids on keywords for certain times of day instead of just switching of advertising too.
At present those advertisers he know what time the buyers are online most may be able to eliminate some of the ‘tyre kickers’ who click on their ads at a certin period throughout the day but rarely buy.